（May 21, Shenzhen）SZA Hotels Group and MARITIM Hotels signed a strategic cooperation agreement to jointly develop Chinese hotel market with the co-brand ‘MARITIM SHENZHENAIR’.
The joint brand will carry MARITIM's high quality and standards, and implant the gene of SZA hotels to fully take both brands advantages in brand development, channel distributions, loyalty programs, operations management and other aspects. This will improve the comprehensive competitiveness for both sides in the Chinese market.
Mr. Peter Wennel, CEO of HMS Management Services International GmbH associated to MARITIM Hotels said: ‘China has become one of the largest hotel markets worldwide, and the demand for hotel brands in China will be increasingly diversified. MARITIM entered the Chinese market relatively late, but there are certainly opportunities here for us. SZA hotels group is a Chinese domestic hotel chain with great reputation, well-known brand image and capable management team that firmed the foundation for our cooperation.’
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Left: Mr. Peter Wennel, CEO of HMS Management Services International GmbH associated to MARITIM Hotels
Right: Mr. HUANG Jian, the General Manager of SZA Hotels Group
Mr. HUANG Jian, the General Manager of SZA Hotels Group, believes that ‘the core competitiveness of MARITIM hotels lies in the product design, rich experience in conference and exhibition, and high quality of standards that has been approved for 50 years in the global market. SZA Hotels Group as well has been deeply rooted in China for a long history and has a clear understanding of the Chinese market; these together with the trustworthy endorsement from Shenzhen Airlines, we expect a very successful cooperation with MARITIM Hotels.’
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Founded in 1969, the MARITIM Hotels has become the largest owner managed hotel group in Germany with a nationwide network that is represented by 50 hotels in Germany, Mauritius, Egypt, Turkey, Malta, Spain, Bulgaria and China. Its comprehensive portfolio includes centrally located city hotels, conveniently located airport hotels, coastal beach resorts, course-adjoining golf hotels and parkland spa hotels. While every property is uniquely individual with its own advantages, they are united under MARITIM's motto of “German quality & Meetings and accommodation under one roof”. When it comes to event facilities, no other private company in Germany can match MARITIM's collection of congress halls and meeting rooms. The elegant accommodation, state of the art event rooms, award winning restaurants, sought-after pubs and comprehensively equipped wellness facilities have made the name "MARITIM" synonymous with German hospitality excellence. The group’s strong position in Europe's first class hotel industry will continue to be consolidated through continual expansion. For more information, please visit www.maritim.com.
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SZA hotel management group is a subsidiary of Shenzhen airlines co., LTD., specializing in the hotel business development of Shenzhen airlines. Since it was founded in 2004, has won the "China top ten brand hotel management group", "China's hotel industry outstanding national brand", "China's hotel industry the most investment value of the hotel management company", "China's most development potential hotel management companies", etc., and since 2010 for eight consecutive years among the "China 60 strong" the largest hotel management groups in the hotel industry. It has three market segmentation brands, namely "SKY PARK", "SKY POINT" and "SKY PLACE". Set hotel project planning, preparatory consultants, commissioned management, brand franchise, management consulting, professional training and other businesses in one, its member hotels have been spread over nearly 20 domestic economic hot cities and famous scenic spots.